Cover & Craft makes custom-fitted covers, a business built on precision and material. The site needed to carry that same sense of craft online, with motion that felt considered rather than decorative.
The site's own reveal borrows the logic of the product itself. Sections unstitch open along a seam as they scroll into view, echoing the fitted, made-to-measure feel of a Cover & Craft cover.
A site that feels tactile and unhurried, with scroll motion that reinforces the brand instead of just decorating the page.