The Brief
Find The Gap (FTG) is a data management company in Cape Town. As the business grew into several services and platforms, it needed a rebrand that held everything together, plus logos for each of its offerings.
The Approach
The new mark interlocks a teal "f" and a charcoal "g", leaving a deliberate gap between them that gives the name its meaning. A row of five icon tiles, stepping from charcoal to teal, represents the different services, so the system can grow without losing its shape. Platforms like 2Cart received their own logos that sit comfortably alongside the parent brand.
The Result
A flexible identity rolled out across letterpressed business cards and stationery, embroidered workwear, branded apparel and reception signage.
The Work
Find the Gap
Next Project