The Brief
Like Cures Like is the homeopathy and iridology practice of Dr. Tania Blake, a qualified somatologist, iridologist and homeopathic practitioner. The practice needed an identity and website that felt calm, credible and personal, and reflected her approach of treating the whole person.
The Approach
The logo plays on the practice's name and philosophy. A script "Like" sits either side of "Cures", with a leaf mark and an arc reading "Mental, Emotional & Physical" that wraps around the wordmark, echoing the tagline "Looking at the big picture". A soft teal carries through from the mark to the website.
The Result
A clear, welcoming website that introduces the practice and makes it easy to book an appointment, explore lectures and workshops, and read case studies.
The Work
Looking at the Big Picture
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