Sarmie Mommiez is a Cape Town non-profit that cares for children and families in need. We love helping NPOs, and this one needed a brand that felt warm and hopeful, campaigns that could rally support, and a website that made it easy to get involved.
The identity is built around a child's painted handprint, each finger a different colour, with the palm forming a heart. Paired with the line "Because We Care", it says who the organisation is for in a single glance. The same mark carries across business cards, brochures, campaign posters and the website.
A complete brand identity, a redesigned website with clear routes to donate and get involved, and campaigns like "Your 5 Could Change a Life", which asked the public to collect their R5 coins for the cause.
