The Brief
SUP Cape Town rents and tours stand-up paddleboards along one of the most scenic coastlines in the world. The old site made it hard to book, hard to browse the shop, and did nothing to show off the location.
The Approach
We rebuilt the site around three jobs: booking a session, browsing the shop, and seeing the water. Online bookings, an e-commerce shop and a gallery front and centre, with rippling motion cues that nod to the sport itself.
The Result
A booking site that converts browsers into bookings, live at supcapetown.co.za.
The Work
Ripple Effect
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